Important
Watch Pricing Creativity Podcast
- What do I specialize in?
- Discipline? Market?
- Where do you see unmet needs?
- Where do you see business opportunities in the market?
- What are trends that can lead to business opportunities?
- Discipline for market
- Doing this for that
- If you can’t talk about money, you won’t make it.
- Anchoring against guaranteed value
- pricing 20% of gains, not of the value
- What is the client’s risk?
- Future value creation conversations are more for entrepreneurs and senior executives; other people are more about the budget