Chisel the goal in stone, chart the course in pencil

  • What does success look like in 6 months, 1 year, 3 years, etc?
  • Execution is key: understand what you’re after so you can understand how to get there
  • Examples: $100k year, 20 hour work week with 2 months vacation
    • Working back to determine what needs to be done

Understand the difference between 100k clients

  • To get 6 figures, you need more work, not clients
  • It’s you, not the client
  • Your ability to spot problems is where you’re gunna make money
  • Finding more solutions is the cornerstone for growth
  • Positioning yourself as a problem solver, as long as the client understands the ROI
  • Business is the exchange of money for solutions

It’s not about talent

  • “it’s not talent, it’s who you know”
  • People like to work with people they like, friends hire friends
  • People hire people that others recommend
  • Not all 6 figure freelancers are talented — they’re expert communicators
    • They compete on process (efficiency)
    • Communication (reliability)
    • Everyone can do the job, it’s not about skill