Chisel the goal in stone, chart the course in pencil
- What does success look like in 6 months, 1 year, 3 years, etc?
- Execution is key: understand what you’re after so you can understand how to get there
- Examples: $100k year, 20 hour work week with 2 months vacation
- Working back to determine what needs to be done
Understand the difference between 1kclientsand100k clients
- To get 6 figures, you need more work, not clients
- It’s you, not the client
- Your ability to spot problems is where you’re gunna make money
- Finding more solutions is the cornerstone for growth
- Positioning yourself as a problem solver, as long as the client understands the ROI
- Business is the exchange of money for solutions

It’s not about talent
- “it’s not talent, it’s who you know”
- People like to work with people they like, friends hire friends
- People hire people that others recommend
- Not all 6 figure freelancers are talented — they’re expert communicators
- They compete on process (efficiency)
- Communication (reliability)
- Everyone can do the job, it’s not about skill